Marketing design work

Unstoppable

One hero frame showing Spot DEX, mobile app and Margin DEX side by side; the asset that anchored every launch channel.

Aave

A six panel lifestyle campaign that reframes DeFi as calm, accessible and human; built around the Aave ghost and soft, everyday moments. Created spontaneously, not as part of a planned campaign.

Aave

An eight image atmosphere series placing the Aave ghost in serene Mediterranean scenes, soft light, marble, lilac glass. A spontaneous concept exploring DeFi as calm rather than chaotic.

eToro

A six panel concept study exploring how eToro could feel more premium, architectural and investor first; created spontaneously, not as part of a planned campaign.

Unstoppable

A six panel carousel that walks traders through the platform's core features, from cross collateral margin to single sided liquidity, in one scroll.

Unstoppable

Positioning, features and roadmap on a single dark page; the document partners actually read before a call.

Unstoppable

A scrolling update post that explains cross chain, on/off ramp and the redesign through illustration instead of jargon.

Unstoppable

Philosophy, key features, tokenomics and roadmap arranged on one sheet, held together by the magenta and indigo brand gradient.

Fluid Finance

A Swiss fintech's fundraising story told in deep navy and mint; who Fluid is, what it does, and what already shipped.

Fluid Finance

Brand colours, neutrals, system states and the three signature gradients, documented with usage rules so nothing drifts.

Fluid Finance

Benefit led sections, an illustrated mascot and a drag and drop on chain hero, built to make a bank to crypto product feel friendly.

Fluid Finance

Six membership tiers against four fee types in one gradient headed table that reads clearly at social crop sizes.

Aave

A full colour kit built around Aave's lilac: brand tokens, neutrals, gradients and interaction states on one sheet. Created spontaneously, not as part of a planned campaign.

eToro

eToro green extended into a full system: neutrals, system colours, gradients, states and an accessible data viz palette. Created spontaneously, not as part of a planned campaign.

Aave

Nine logo directions exploring how Aave's ghost could be simplified, reframed and systematised; a spontaneous concept study, not commissioned work.

eToro

Nine logo directions reinterpreting eToro's bull across minimal, geometric and character led treatments; a spontaneous concept study, not commissioned work.