Brand & identity
Spontaneous · self initiatedeToro colour kit concept
eToro · 2026 · Colour system documentation · 1 sheet
eToro green extended into a full system: neutrals, system colours, gradients, states and an accessible data viz palette. Created spontaneously, not as part of a planned campaign.
4
Gradients with locked angles
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System states defined for feedback UI
Spontaneous
Self initiated concept, not commissioned
The work
A self initiated companion to the spontaneous eToro campaign concept, not commissioned or planned work. Trading products live and die on colour clarity, so the kit treats green as a signal rather than decoration.
eToro Green #21C15E is reserved for primary actions and brand moments, with #12833D for hovers and accents. A named neutral ramp, Pure White, Light Gray, Alabaster, Steel, Slate, Dark Slate, Charcoal, assigns every grey a job, and system colours cover success, info, warning, danger, promo and education states.
Four gradients (Green, Aurora, Ocean, Midnight) are documented with angles, interaction states are specified for both light and dark surfaces, and an eight colour data visualisation palette keeps charts distinct and accessible.
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