Campaign & content
Spontaneous · self initiatedLifestyle brand campaign
Aave · 2026 · Social campaign grid · 6 panels
A six panel lifestyle campaign that reframes DeFi as calm, accessible and human; built around the Aave ghost and soft, everyday moments. Created spontaneously, not as part of a planned campaign.
6
Panels telling one cohesive brand story
1
Mascot woven into everyday scenes
Modular
Crops for X, Instagram and LinkedIn
The work
These visuals were created as a spontaneous design exploration, not as part of a planned or commissioned Aave campaign. DeFi marketing often leans on complexity and urgency; this campaign moves in the opposite direction: warm light, real world scenes, and the Aave ghost as a friendly companion rather than a protocol mascot.
Each panel pairs a single product promise with an emotional headline: 'DeFi should feel effortless', 'Your assets, working for you', 'Fewer middlemen. More freedom'; so the message reads instantly even as a cropped social tile.
The visual system unifies photography, typography and the ghost character across six distinct scenes, creating a campaign that feels more lifestyle brand than financial app.
More designs
