Campaign & content
Spontaneous · self initiatedGhost world, a brand atmosphere series
Aave · 2026 · Art direction series · 8 visuals
An eight image atmosphere series placing the Aave ghost in serene Mediterranean scenes, soft light, marble, lilac glass. A spontaneous concept exploring DeFi as calm rather than chaotic.
8
Visuals in one coherent brand world
1
Palette carried across scenes and renders
16:9
Native format for headers and social
The work
Created spontaneously as a self initiated art direction study, not a commissioned Aave campaign. The idea: build a world around the ghost instead of a poster around the product.
Each frame pairs the brand lilac with warm sunset light, marble architecture and water; the ghost appears as a companion (on a cliff at sunset, as a cloud, as a plush keyring, working on a laptop) so the brand reads as familiar and lived in.
Glass and liquid renders carry the same palette abstractly, giving the series flexible backgrounds for headers, launch posts and event visuals while keeping one recognisable mood.
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