Building brands and growth engines for digital startups.

I help startups and digital brands find their story, build demand and scale acquisition, with 6 years of experience across fintech, Web3 and SaaS.

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Glowing blockchain network connected to a financial institution

6 years

in digital marketing, including 5 dedicated to crypto and Web3.

12+

protocols, fintechs and DAOs supported from seed to launch.

Approach

On-chain data + clear storytelling. No unnecessary jargon, just metrics that matter.

Growth /Branding /GTM /Acquisition /Community /Content /Startups /Fintech /Web3 /Analytics /Growth /Branding /GTM /Acquisition /Community /Content /Startups /Fintech /Web3 /Analytics /

Projects

Growth & product stories

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CrescoFin

~12k

Twitter followers

Investor Relations → Chief of Social Media Marketing

Regulated fintech / DeFi

Grew a regulated fintech's digital presence and community credibility.

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Fluid Finance

Bank → DeFi

product narrative

Marketing & Growth Lead

Neobank / DeFi bridge

Scaled acquisition and education for a bank to DeFi bridge.

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Unstoppable:DeFi

Concept → market

full lifecycle

Co-Founder & CMO

DeFi trading platform

Built and launched a DeFi trading platform with consumer grade positioning.

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Gallery

Latest design

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Spontaneous

Aave · 2026

Lifestyle brand campaign

A six panel lifestyle campaign that reframes DeFi as calm, accessible and human; built around the Aave ghost and soft, everyday moments. Created spontaneously, not as part of a planned campaign.

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Expertise