ESElsa Schneider

Portfolio

Case studies with real outcomes.

Selected work across branding, growth and Web3 marketing; each with the challenge, the process and the numbers it moved.

Growth

CrescoFin

2020 to 2021

Grew a regulated fintech's digital presence and community credibility.

Investor Relations → Chief of Social Media Marketing

Regulated fintech / DeFi

~12k

Twitter followers

IR → CSMO

promotion path

~$70

wCRES ATH

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Growth

Fluid Finance

2021 to 2022

Scaled acquisition and education for a bank to DeFi bridge.

Marketing & Growth Lead

Neobank / DeFi bridge

Bank → DeFi

product narrative

Funnel led

acquisition

Two sided

audience education

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Web3 marketing

Unstoppable:DeFi

2022 to 2025

Built and launched a DeFi trading platform with consumer grade positioning.

Co-Founder & CMO

DeFi trading platform

Concept → market

full lifecycle

Consumer DEX

positioning

Multi channel

launch coordination

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Growth

Age Rewind

2025

Turning longevity science into a motivating, measurable consumer health journey.

Product / Growth Concept

Consumer longevity app

Test → action

user journey

Challenge loop

habit design

Cohort led

analytics framework

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Growth

KOL, Partnerships & Growth

Ongoing

Built distribution through relationships, KOLs and ecosystem partnerships.

KOL, Partnerships & Growth

Crypto / DeFi ecosystem

Relationship

distribution channel

Multi audience

messaging

Launch led

campaigns

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