Growth · 2020 to 2021
CrescoFin
Grew a regulated fintech's digital presence and community credibility.
~12k
Twitter followers
IR → CSMO
promotion path
~$70
wCRES ATH
The challenge
The challenge was bigger than simply growing social channels; DeFi was still unfamiliar to a mainstream financial audience, while credibility and trust were essential for a regulated financial product. CrescoFin needed to communicate a technically complex product to several very different audiences; crypto native users, investors, industry leaders and people coming from traditional finance. The brand therefore had to feel credible enough for finance while remaining accessible and relevant within the rapidly evolving DeFi ecosystem.
What I did
- Defining target audiences and adapting messaging accordingly.
- Building CrescoFin's social presence and content strategy.
- Developing relationships with investors, KOLs and ecosystem leaders.
- Coordinating branding and communications.
- Managing community relationships.
- Supporting product and token communication.
Process overview
- 01
Listen
Investor and community research across English and Spanish speaking markets.
- 02
Content
Educational and brand content that made the product legible to both audiences.
- 03
Network
KOL and advisor outreach to build credibility and visibility.
- 04
Scale
Social strategy, reporting and team leadership as Chief of Social Media Marketing.
Outcomes
- →The strategy helped grow CrescoFin's Twitter community to approximately 12,000 followers.
- →Through direct ecosystem networking, I also helped establish relationships with major DeFi figures and platforms, including Stani Kulechov and Bankless.
- →During this period, wCRES reached an ATH of approximately $70.
- →My progression from Investor Relations to Chief of Social Media Marketing reflected the expansion of my responsibilities from stakeholder communication into broader brand and growth leadership.
Toolkit
What this project demonstrates
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