Growth · 2025
Age Rewind
Turning longevity science into a motivating, measurable consumer health journey.
Role · Product / Growth ConceptScope · Consumer longevity appService · Strategy & positioning
Test → action
user journey
Challenge loop
habit design
Cohort led
analytics framework
The challenge
Health information alone rarely changes behaviour. The product needed to turn complex longevity data into small, measurable actions and give users visible feedback on their progress.
What I did
- Developed the product concept around measuring and improving biological age.
- Designed the journey from at home testing and baseline assessment to personalized recommendations.
- Created structured health challenges to turn recommendations into repeatable actions.
- Worked on gamification, progression and community elements to encourage adherence.
- Explored positioning and monetization for the consumer product.
Process overview
- 01
Insight
Mapped how users move from curiosity to testing to sustained behaviour change.
- 02
Concept
Defined the biological age product promise and core value proposition.
- 03
Journey
Designed challenges, gamification and feedback loops for adherence.
- 04
Monetize
Explored pricing, positioning and go to market for the consumer product.
Outcomes
- →Defined a clear user journey from test to action to long term habit.
- →Built a metrics framework around onboarding, challenge completion, retention and health indicator improvement.
- →Established a product principle: turn information into small, measurable actions with visible progress.
Toolkit
FigmaNotionMixpanelTypeformMiro
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