Growth · Ongoing
KOL, Partnerships & Growth
Built distribution through relationships, KOLs and ecosystem partnerships.
Role · KOL, Partnerships & GrowthScope · Crypto / DeFi ecosystemService · Acquisition & growth
Relationship
distribution channel
Multi audience
messaging
Launch led
campaigns
The challenge
Paid channels are expensive and often lack trust. Products in crypto and DeFi need credible voices and distribution partners to reach the right users and investors.
What I did
- Identified relevant KOLs, founders, communities and ecosystem partners.
- Conducted outreach and managed ongoing relationships.
- Built campaign and partnership concepts around product launches.
- Adapted messaging for users, investors, technical communities and partners.
- Worked with exchanges and ecosystem participants on distribution opportunities.
Process overview
- 01
Map
Research and prioritize KOLs, communities and partners by fit and reach.
- 02
Outreach
Relationship building with tailored messaging for each audience.
- 03
Partner
Campaign concepts and distribution deals around product launches.
- 04
Measure
Track reach, engagement, referral traffic and user acquisition.
Outcomes
- →Developed a network across the crypto and DeFi ecosystem.
- →Secured relationships with recognized industry participants.
- →Supported community and user acquisition around product launches.
- →Evaluated campaigns through reach, engagement, referral traffic and conversion.
Toolkit
XDiscordTelegramNotionGoogle Sheets
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