Brand & identity
Crypto investor brochure
Fluid Finance · 2022 · Investor brochure · 14 pages
A Swiss fintech's fundraising story told in deep navy and mint; who Fluid is, what it does, and what already shipped.
14 pp
One document for allocators and crypto natives
5
Shipped product proofs made scannable
1 system
Spread rhythm reused across later decks
The work
Fluid Finance was raising as a Swiss registered fintech bridging bank accounts and DeFi. The story had to satisfy allocators who care about regulation and crypto natives who care about product.
I built the brochure as a rhythm of full bleed statement pages and dense proof pages: mission and company facts first, then the accomplished list, IBAN accounts, $DUSD, FX exchange, zero price impact swaps, live on Arbitrum, each anchored by an icon rather than a paragraph.
Floating currency glyphs and a faint column grid run through every spread, which keeps the pages recognisably Fluid even when single slides are screenshotted and shared.
More designs
