Product & UI
Product marketing site
Fluid Finance · 2022 · Marketing website · desktop + mobile
Benefit led sections, an illustrated mascot and a drag and drop on chain hero, built to make a bank to crypto product feel friendly.
5
Benefits made selectable instead of stacked
2 lines
Hero message carrying the whole value prop
0
Blockchain jargon above the fold
The work
The product was technically complex: mint, redeem, swap, custody. The site had to sell outcomes instead of mechanics.
Each benefit gets its own card in a horizontal selector: integrated, earn more, bridge to the digital world, instant global payments, sleep well. The active card expands into plain language copy paired with product UI.
The hero leans on typographic scale and the mint on navy contrast: "Drag and Drop", "On chain in Seconds". Illustration and the Fluid mascot carry the warmth so the copy can stay short.
More designs
