Brand & identity
Spontaneous · self initiatedAave colour kit concept
Aave · 2026 · Colour system documentation · 1 sheet
A full colour kit built around Aave's lilac: brand tokens, neutrals, gradients and interaction states on one sheet. Created spontaneously, not as part of a planned campaign.
4
Gradients with locked angles
8
Neutrals mapped to specific roles
Spontaneous
Self initiated concept, not commissioned
The work
This colour kit was a self initiated exploration, not commissioned work. The idea was to take Aave's recognisable lilac and document it the way an in house design system would, so the same palette could survive marketing, product and dark mode.
Brand colours are hex locked with usage rules; #B19CD9 for key actions and brand moments, #9A8FD1 for accents, hovers and illustration. The neutral ramp runs from #FFFFFF surfaces down to #1A1D2B headings so contrast decisions stop being guesswork.
Four gradients carry explicit angles (primary buttons, hero backgrounds, data viz, dark surfaces) and every interactive state is specified alongside its base colour: hover, pressed, subtle background, outline, plus a full dark mode surface set.
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