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Brand & identity

Spontaneous · self initiated

Aave logo exploration

Aave · 2026 · Logo options sheet · 9 directions

Nine logo directions exploring how Aave's ghost could be simplified, reframed and systematised; a spontaneous concept study, not commissioned work.

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Aave logo exploration designed for Aave

9

Logo directions on one sheet

Spontaneous

Self initiated concept, not commissioned

Modular

Scales from favicon to billboard

The work

These logo directions were created as a spontaneous design exploration, not as part of a planned or commissioned Aave rebrand. The exercise was to see how far the recognisable ghost mark could be stretched while staying identifiably Aave.

The sheet moves from minimal refinements of the existing symbol through more radical interpretations: wordmark only, icon in circle, geometric abstraction and a friendly ghost character. Each option is paired with the Aave wordmark in the brand lilac so the family reads as one system.

The result is a concept kit that shows how a protocol logo can balance technical credibility with human warmth, with directions that could work as app icons, social avatars or merchandise marks.

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