Campaign & content
"What's next" product update
Unstoppable · 2024 · Long form announcement graphic
A scrolling update post that explains cross chain, on/off ramp and the redesign through illustration instead of jargon.
3
Announcements carried in one asset
+61%
Reposts vs text only roadmap threads
0
Blockchain jargon in body copy
The work
Roadmap updates were being posted as text threads and read by almost nobody. The goal was one shareable artefact that carried three announcements without losing the reader halfway.
Each section pairs a short plain language paragraph with a visual that does the explaining: chain logos orbiting the app for cross chain, a fiat to crypto swap with a card for on/off ramp, and a teaser crate for the redesign.
Set on the deep space gradient from the brand system so it reads as an Unstoppable document even when it is reposted without attribution.
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